See your product in a new way

Custom analytics dashboards for SaaS and B2C teams. Unlock actionable insights, optimize workflows, and scale smarter with expert product analytics.

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Recommended Dashboards

Not sure where to start? Begin with these staple offerings.

Multi-Touch Attribution

Mutli-touch attribution modeling reveals exactly which marketing campaigns, channels, and content drive your highest-value users. See real-time attribution data showing cost-per-acquisition and conversion rates by source.

Team Efficiency

Team efficiency metrics identify workflow bottlenecks, task completion rates, and resource allocation patterns. Track project velocity, collaboration effectiveness, and operational performance to optimize productivity across departments.

Executive Overview

Executive metrics provide real-time visibility into user growth, revenue trends, churn rates, and key performance indicators. Leadership dashboards deliver instant insights for strategic decisions without waiting for manual reports.

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Churn & Retention Insights

Product Pain Point Identification

Customer Sentiment Tracking

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About Me

I create business reporting that has driven insights and alignment for fast-paced executive and management teams so that they can make strategic decisions with confidence. Ad Astra allows me to serve a broad set of companies in using data to reveal key decision points and in developing long term reporting strategy.

My background spans both high-growth startups and Fortune 500 companies. At Collective HUB, I supported Series B fundraising efforts by building churn models and member analytics, designed ROI frameworks for product features, and created comprehensive dashboards in Metabase that provided insights across new product offerings and operational performance.

During my three years at Slack (and Salesforce via acquisition), I led the creation of Slack's first Cost to Serve model and developed AI expense forecasting models used by C-suite leadership for strategic decision-making.

Now I'm bringing that same level of strategic analytics to growing SaaS companies who need enterprise-quality insights without the enterprise price tag. Whether you're preparing for your next funding round or optimizing for sustainable growth, I can help you make data-driven decisions with confidence.

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